Does Amazon have a price match policy? In short, no. Amazon does not have a price match policy. There’s no formal promise from Amazon to refund you the difference if you see a cheaper listing elsewhere.
Instead, Amazon uses real-time pricing algorithms to offer competitive prices. You can also use the “Tell Us About a Lower Price” feature of Amazon to report a cheaper price. However, Amazon won’t automatically match it.
This guide explains Amazon price match policy, how it works and when you can request an adjustment. We also shared some useful tips to get the lowest price on Amazon every time.
What is Amazon Price Match Policy?

Amazon does not offer a price match policy. If you find a product for less at another retailer, Amazon will not lower its price to match it. Unlike other major retailers, Amazon does not promise to match competitor pricing before or after a purchase. This is clearly stated in Amazon’s official pricing policy.
Instead of offering a price matching policy, Amazon uses an automated pricing algorithm to stay competitive. These algorithms adjust real-time prices based on factors like market trends, competitor listings, and stock levels. This is why you may see the exact item change price multiple times daily.
Some product pages feature a “Tell us about a lower price” link. This allows you to report a cheaper listing, but submitting the form does not guarantee a refund or a price change. It simply alerts Amazon’s pricing team, who may review the information but are not obligated to respond.
In short, Amazon does not make manual price adjustments. If the price drops after your purchase, your only option is to return the item and reorder it at the lower price.
Why There are No Amazon Price Match Policies

Amazon does not offer a price match policy, unlike other retailers. The main reason is that its pricing model is built around automation, not manual adjustments.
Instead of matching prices one by one, Amazon uses a real-time pricing system that constantly updates based on what’s happening in the market.
Here’s why there’s no pricing policy on Amazon:
Real-Time Pricing Algorithms
Amazon’s pricing system is powered by real-time algorithms that automatically adjust prices throughout the day.
These algorithms monitor millions of data points to keep Amazon’s prices competitive without requiring manual changes. Here’s how the system works:
- The system scans prices from other major retailers and marketplaces.
- It tracks product performance, such as how often an item is viewed or purchased.
- The algorithm responds to demand changes. If an item is selling fast, the price may increase; if the sales are down, the cost can drop.
- Other factors like the time of day or shopping trends, like holidays or sales events, influence pricing.
This automated system helps Amazon offer the best price at the moment. But prices can change quickly. That’s why Amazon doesn’t promise fixed prices or offer price matching.
Competitor Pricing
Amazon watches prices from other online stores closely. If a competitor lowers their price on the same product, Amazon’s system may respond by lowering its own. This helps Amazon stay competitive without needing to match prices manually.
The pricing algorithm checks major retailers, third-party sellers, and even regional pricing trends. If the system sees a lower price elsewhere, it can adjust Amazon’s price quickly to stay in line or beat it.
Because these changes happen automatically, there’s no need for a traditional Amazon price match policy. The goal is to keep Amazon’s prices as low as possible without customer requests.
Customer Demand
Amazon also changes prices based on how popular a product is. If a lot of people are viewing or buying an item, the system may raise the price. If interest drops, the price might go down.
This helps Amazon balance supply and demand in real time. The algorithm looks at things like page visits, how fast the product is selling, and how many are left in stock.
As the prices react to customer behavior, they can shift at any time. This is another reason why Amazon doesn’t use a fixed price or offer price matching.
Inventory Levels
Amazon’s pricing also depends on how much stock is available. When inventory is low, the price may go up to slow down sales. If there’s plenty of stock, the price might drop to encourage more purchases.
This helps Amazon manage supply while staying competitive. The system adjusts prices automatically based on how full the warehouse shelves are.
Since inventory changes quickly, prices can change too. This constant movement is another reason Amazon doesn’t offer a set price or match prices.
Time of Day or Week
Prices on Amazon can be change based on when people shop. The price can go up during busy times like evenings, weekends, or holidays. During slower times, prices might drop to boost sales.
The algorithm watches shopping patterns and adjusts prices to match demand throughout the day. These changes happen automatically and can vary by product or category.
As prices shift based on timing, Amazon doesn’t lock in prices or offer a price match. It simply adjusts to stay competitive at any moment.
How to Find the Best Prices on Amazon?

Even though Amazon doesn’t match prices, you can still find great deals if you know where to look.
One way is to use price tracking tools. Websites like CamelCamelCamel and Keepa show you how the price of a product has changed over time. This helps you see if the current price is low or might drop soon. You can also set a notification, so they’ll tell you when the price goes down.
Amazon has special deals every day, so another tip is to sign up for deal alerts on Amazon. These include Lightning Deals that only last for a few hours, daily deals, coupons, and limited-time offers.
You can also check Amazon Warehouse for used or open-box items. These products are often in great shape and cost less than brand-new products.
You need to be patient and check often on Amazon to find the best price available. The prices change constantly on Amazon. You can get the best price with the right tools and a little effort.
Alternative Ways to Save on Amazon

Amazon will not match your price if you just show them that there’s another store selling at a lower cost than they are.
But you can still save money when you shop. Here are some ways to save on Amazon:
Use Amazon Coupons: Before you add something to your cart, scroll down the page. Look for a green box that says “Coupon” and click it to apply the discount. These coupons change often, so keep checking.
Try Promo Codes: Sometimes, sellers offer special codes you can enter at checkout. You can find these on deal websites or during special sales events. These promo codes help you get extra discounts or free shipping.
Join Amazon Prime: If you’re a Prime member, you get access to exclusive deals. Some sales are only for Prime users. You also get free shipping and fast delivery, which can save money over time.
Use Subscribe and Save: This feature gives you a discount on things you buy often, like snacks, shampoo, or pet food, if you set up regular deliveries. You can cancel or change this at any time.
Check Amazon Outlet and Warehouse: Amazon Outlet has lower-priced overstock items. It sells returned or slightly used products that still work well. Both can save a lot if you don’t mind minor packaging issues.
These tips can help you spend less and still get what you need. Just take a little time to look before you buy.
How can I request a price adjustment on Amazon?

Amazon doesn’t have a regular price match policy. But sometimes, you might still get money back if the price drops right after you buy.
If you buy something sold and shipped by Amazon, and the price drops quickly, you can contact customer service. They might not always say yes, but sometimes they offer a refund for the difference.
Here’s how to ask:
- Go to the Amazon website or app.
- Click on “Help” at the bottom of the page.
- Choose “Something else,” then “I need more help.”
- Start a chat or request a call from an Amazon rep.
Be polite and explain the price drop to them. Give them the order number and how much the price has changed. Keep in mind that this only works for items sold by Amazon, not for third-party sellers.
Amazon sometimes offers a Pre-Order Price Guarantee on items it sells directly. If the price drops between the time you pre-order and the release date, you’ll automatically pay the lower price. This only applies to select new-release items sold by Amazon.
Third-Party Sellers vs Amazon Retail
Not everything sold on Amazon comes directly from Amazon. Many products are listed by third-party sellers who use Amazon’s platform to reach customers. These sellers set their own prices, run their own promotions, and control their own inventory.
Because of this setup, Amazon doesn’t control the price for most listings. Even if the same product is sold by Amazon and third-party sellers. One seller might offer a discount, while another keeps the price higher.
This makes it hard for Amazon to offer a consistent price match policy. Since pricing is handled by so many individual sellers, Amazon can’t guarantee a lower price or refund the difference if it changes later.
If you’re shopping on Amazon and want the most predictable pricing, look for items sold and shipped by Amazon. These are the only listings fully controlled by Amazon’s pricing system.
When NOT to Expect Help with Pricing

Amazon does not offer price adjustments in every situation. Some types of deals are final, and you won’t get a refund even if the price drops later.
This includes limited-time offers, coupons, and prices set by third-party sellers. Here are cases where Amazon won’t help with pricing:
Lightning Deals
Lightning Deals are limited-time offers that usually last just a few hours or until the product sells out. Since these deals are deeply discounted and time-sensitive, Amazon considers the price final.
If you miss the deal or buy the item at a different time, Amazon won’t adjust the price or offer a refund. Price matching doesn’t apply to Lightning Deals because they’re meant to be quick and limited.
Prime Day Specials
Prime Day offers exclusive discounts for Amazon Prime members during a limited-time shopping event. These deals often run for just 24 to 48 hours and are available in limited quantities.
Because Prime Day prices are part of a special event, Amazon does not offer price adjustments. If you miss the deal, you’ll have to wait for the next event or promotion. Price matching is not available for these time-limited discounts.
Frequently Asked Questions (FAQs)
Price match policy at Amazon is often misunderstood. Many shoppers still have questions about refunds, coupons, and price drops. Here are the questions answered clearly:
No. Amazon does not offer post-purchase price adjustments. If a price drops after you buy, you must return the item and reorder at the lower price.
You cannot request a price adjustment on Amazon. Amazon no longer allows post-purchase price adjustments. If the price drops after you buy, you must return the item and reorder at the lower price.
No, you cannot get a refund if the prices drop within 7 days of purchase. If the price drops after you buy, you must return the item and repurchase it at the lower price.
You can report a lower price by visiting the product page. Scroll to the “Tell us about a lower price” link under Product Details. Then, submit the competitor’s price, seller, and URL. Amazon will review your submission, but does not guarantee a match.
No, coupons and promo codes are not eligible for a price adjustment after purchase. They must be entered at the checkout and cannot be applied after you buy. If you miss a coupon, you must return the item and repurchase it with the code to get the discount.
Yes, if the price of an item you purchased on Amazon drops shortly after, you might be eligible for a refund of the difference. You can reach out to Amazon’s customer service to request it, usually within a week of your purchase.
Amazon price adjustment is generally not offered, Amazon doesn’t match prices or refund the difference if an item’s price drops after purchase, except in rare cases like recent pre-orders.
Check Price Drop: Monitor the price of your item after purchase. If the price drops significantly within a short period (usually a few days), it may be eligible for an adjustment.
Contact Amazon Customer Service: Go to the “Help & Customer Service” section on Amazon, either through their website or app. Choose the option to chat or call an agent.
Provide Order Details: When contacting customer service, provide your order number and details of the price drop.
Request the Adjustment: Politely ask if they can refund the price difference. While not guaranteed, Amazon may issue a refund or offer a credit.
Follow Up: If your request isn’t immediately accepted, you can follow up for a decision. Be patient and persistent.
Final Thoughts
Amazon is known for its low prices and fast service. But unlike other stores, there’s no amazon price match policy. That means if you find a lower price elsewhere, Amazon won’t match it just because you ask. Still, Amazon stays competitive by changing prices often and offering many ways to save.
You can still shop smart on Amazon by using price tracking tools, signing up for alerts, and checking daily deals. Don’t forget to explore coupons, Warehouse deals, and the Subscribe & Save option. These small steps can help you spend less and get more value.
Amazon’s goal is to offer reasonable prices from the start. With the right tools and patience, you can find great deals without needing a price match.