Many Amazon sellers feel stuck after chasing short trends or holding too much stock. Wholesale products give steadier demand, better profit margins, and lasting growth. In 2025, success comes from FBA support, trusted suppliers, and steady Buy Box wins.
Success in wholesale depends on the products people buy every month and often reorder for convenience. Start with vitamins, skincare, baby care, cleaning supplies, kitchenware, pet accessories, and office supplies.
This guide gives you a handpicked list of 19 wholesale items to sell on Amazon in 2025. Each product includes demand trends, margin insights, and sourcing tips so you know why it works. You’ll also learn practical steps for starting wholesale with confidence.
What Wholesale on Amazon Really Means
Amazon wholesale means buying branded products in bulk from authorized distributors at reseller pricing. Sellers choose items that already perform well on Amazon with steady demand and proven history. This model removes the need to create or launch new products.
The main job is managing supply, setting competitive prices, and keeping inventory flowing through FBA. Wholesale is built for repeat orders, stable margins, and long-term growth without the high risk.
To understand wholesale better, it helps to compare it with other Amazon models. Retail arbitrage is one common approach. It means buying discounted products from local stores and reselling them on Amazon at higher prices. It sounds simple, but sellers often face surprise issues with pricing, limited stock, or listing restrictions.
Private labels are a different path entirely. This model involves building your own brand, designing packaging, and finding a supplier to produce the product. It offers more control but demands higher investment, longer lead times, and a real marketing strategy from day one.
Wholesale feels safer for beginners because the products already have demand, reviews, and a steady sales history. There’s no need to design packaging or build a brand from scratch. Distributors approve you to sell their products, then you restock as needed.
With Amazon FBA handling delivery and support, you skip long hours packing boxes or answering customer emails. The Buy Box becomes easier to win since the product already performs well. Wholesale gives new sellers a way to grow faster without wasting time or guessing what might work.
How to Pick Profitable Wholesale Products?
You’ve seen why wholesale feels safer for new sellers. Now it’s time to find products worth selling. Many branded items look great but fail because of low margins, seller blocks, or too much competition.
Use the checklist below to avoid those traps and focus on wholesale items with real profit potential.
- Strong Demand: Use tools to check monthly sales volume or BSR (Best Sellers Rank) under 50,000.
- Healthy Profit Margins: Aim for at least 30% net profit after subtracting fees and shipping.
- Low to Moderate Competition: Look for listings with fewer FBA sellers and avoid saturated categories.
- No Gating or Approval Blocks: Choose brands that do not require special approval unless you already have access.
- No Major Seasonality Swings: Avoid products that only sell during one time of year unless timed properly.
- Small to Mid-Size Items: These cost less to ship and store. As a result, margins stay consistent and easier to maintain.
- Fast Inventory Turnover: Pick products that sell at least 30–50 units per month for steady cash flow.
19 Wholesale Items to Sell on Amazon in 2025
Profitable wholesale items are hard to spot for new sellers. Many look strong but fail from weak margins, seasonal demand, or strict brand approvals. The best opportunities come from replenishable categories that sell year-round with consistent turnover.
Below, you’ll see nineteen wholesale items Amazon sellers can pursue in 2025, each with demand insights, margin potential, and sourcing tips.
1. Vitamins and Dietary Supplements
Health-focused buyers shop for vitamins all year. That consistency makes them one of the best wholesale items on Amazon. Daily use creates steady demand and fast inventory turnover. Popular brands often require approval, but margins still average 25–30%.
Choose well-known labels through authorized distributors to stay compliant. Focus on bestsellers with strong reviews, as these move faster and help new sellers avoid dead stock or pricing wars.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Vitamins & Supplements |
$15–$30 |
25–30% |
2. Skincare and Facial Moisturizers
Shoppers search for skincare year-round, and moisturizers stay in demand across seasons and skin types. Products from trusted brands often deliver 30% margins when sourced through approved distributors. Lightweight packaging also reduces FBA storage fees.
Stick with unscented or sensitive-skin formulas to appeal to more customers. Avoid trend-driven items. Focus on everyday essentials people use regularly, as these help create steady repeat orders throughout the year.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Skincare & Moisturizers |
$12–$25 |
25–30% |
3. Household Cleaning Supplies
People buy cleaning supplies all year because homes, offices, and cars always need basic maintenance tools. Disinfecting wipes, multipurpose sprays, and refillable bottles are fast-selling items with high daily use. Smart sellers avoid liquids and choose lightweight tools that lower FBA fees and storage costs.
Most products in this category offer 25% margins when sourced through brand-approved distributors. Case packs reduce prep time. Restocking becomes faster and requires fewer warehouse steps.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Cleaning Supplies |
$10–$20 |
20–30% |
4. Natural Baby Wipes and Diapers
Parents shop for baby wipes and diapers every month, which makes these strong, replenishable wholesale products. Baby care brands move fast because demand stays stable and price sensitivity remains low. Natural, fragrance-free options appeal to more buyers and reduce return risks.
Look for suppliers with consistent case pack availability. Many baby care products offer 25% to 35% margins when sold through Amazon FBA with brand authorization in place.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Baby Wipes & Diapers |
$15–$35 |
25–35% |
5. Pet Grooming Tools and Treats
Pet owners spend regularly on grooming tools and edible treats. This steady demand makes it a reliable wholesale category. Brushes, nail trimmers, and dental chews sell well year-round and require no complex branding.
Most items fit easily in small boxes, which lowers storage and shipping costs. Aim for trusted pet brands with solid reviews and open distributor programs. Sellers often earn 25% to 30% margins from repeat customers and steady FBA turnover.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Pet Grooming & Treats |
$12–$25 |
25–30% |
6. Phone Chargers and USB Cables
People replace phone chargers and cables often due to wear, loss, or new device upgrades. These accessories sell quickly because they serve both Android and iOS users across multiple price points.
Focus on MFi-certified or high-quality USB-C products to avoid returns and win customer trust. Sellers usually earn 20% to 25% net margins when sourcing through electronics distributors with reliable shipping and simple pack sizes.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Chargers and USB Cables |
$8–$18 |
20–25% |
7. Car Vacuum Cleaners and Accessories
Drivers want clean interiors, which keeps car vacuums, mats, and organizers in steady demand year-round. Compact handheld vacuums sell especially well because they’re lightweight, easy to ship, and don’t require much storage space.
Margins average 25% when sourced from automotive wholesalers or brands that support Amazon sellers. Stick with practical tools over flashy gadgets. These products appeal to busy drivers who want simple solutions that work.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Car Vacuums & Accessories |
$20–$40 |
25–30% |
8. Kitchen Storage Containers
Kitchen storage items sell well because households always need better ways to organize dry food and leftovers. Stackable, BPA-free containers move quickly, especially in multi-size sets with locking lids.
These are lightweight, easy to prep, and offer strong shelf appeal for shoppers browsing essentials. Sellers often earn 25% to 30% margins when sourcing from domestic suppliers or approved kitchenware brands with reliable case pack availability.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Kitchen Storage Containers |
$18–$35 |
25–30% |
9. Electric Milk Frothers
Milk frothers have grown in popularity as more shoppers make lattes, matcha, and cappuccinos at home. Compact electric models sell well year-round and fit easily into small FBA boxes. Margins reach 30% when purchased from kitchen appliance distributors or brand-authorized wholesalers.
Choose quiet, cordless models with stainless steel whisks. These features improve reviews and reduce returns from buyers expecting solid performance and long-lasting use.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Electric Milk Frothers |
$15–$30 |
25–30% |
10. Reusable Water Bottles
Reusable water bottles remain one of the best wholesale items Amazon sellers can stock year-round. Shoppers want eco-friendly options with leakproof lids, insulation, and BPA-free materials.
Stainless steel models offer the best durability and margins, usually between 25% and 35%. Stick with known brands or import through approved kitchenware suppliers. Focus on neutral colors and basic sizes. These appeal to both daily users and gift buyers looking for value.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Reusable Water Bottles |
$12–$25 |
25–35% |
11. Shower Caddies and Bathroom Organizers
Shower caddies sell well because renters and homeowners both need simple bathroom storage with no tools required. Products with rustproof coating, adhesive hooks, and compact frames move faster in high-traffic categories.
Lightweight items ship cheaply and stack easily, which helps protect margins near 25% to 30%. Stick with everyday designs from domestic suppliers or utility brands with easy distributor access and no complex approval process.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Shower Caddies & Organizers |
$15–$28 |
25–30% |
12. LED Strip Lights
LED strip lights remain a top choice for home decoration, gaming setups, and creative lighting solutions. Buyers love flexible options with remote controls and color presets.
Products with USB or plug-in power move faster and receive stronger reviews. Margins often reach 30% when sourced from lighting distributors with FBA-ready packaging. Stick with trusted electrical brands to avoid safety claims, faulty returns, or listing restrictions that block new sellers.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
LED Strip Lights |
$10–$25 |
25–30% |
13. Wireless Computer Mice and Keyboards
Work-from-home trends keep wireless mice and keyboards in strong demand across office, gaming, and student categories. Buyers prefer plug-and-play models with long battery life and compact packaging. Sellers often earn 20% to 30% margins when sourcing from electronics distributors with brand authorization.
Choose matte finishes and neutral designs that fit most desk setups. These features help improve reviews and reduce returns from mismatched expectations or compatibility issues.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Wireless Mice & Keyboards |
$15–$35 |
20–30% |
14. Resistance Bands and Workout Accessories
Home workouts continue to grow, keeping resistance bands, sliders, and jump ropes in steady demand across all seasons. Buyers prefer full sets with carry bags and instruction guides for easy daily use.
Lightweight products ship cheaply and often bring 30% profit margins when sourced from approved fitness suppliers. Focus on latex-free options in neutral colors. These reduce return risks and appeal to more customers with different training goals.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Resistance Bands & Accessories |
$10–$25 |
25–30% |
15. Daily Planners and Notebooks
People use planners and notebooks all year for school, work, and daily organization. This constant need makes them strong wholesale options. Items with clean layouts, hardcover bindings, and elastic closures sell faster and bring fewer returns.
Most sellers earn 25% to 30% margins when buying from office supply wholesalers or print manufacturers. Avoid seasonal designs. Stick with undated layouts and neutral colors that fit different age groups and planning styles.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Planners & Notebooks |
$10–$20 |
25–30% |
16. Air Purifier Replacement Filters
Air purifiers need regular filter changes, which makes replacements a strong replenishable wholesale product on Amazon. Filters with HEPA ratings and multi-layer protection sell best, especially in allergy and pet-friendly households.
Margins usually range from 25% to 35% when sourced through approved appliance brands or replacement part suppliers. Match filter models clearly in listings. This avoids customer confusion and prevents returns from sizing or fitment issues.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Air Purifier Filters |
$18–$35 |
25–35% |
17. Reusable Grocery and Produce Bags
Eco-conscious shoppers often buy reusable grocery bags and mesh produce bags for daily shopping and kitchen storage. These lightweight items fold easily, ship flat, and help sellers reduce FBA costs.
Many sets include five to ten pieces, bringing 25% to 30% margins when sourced from certified textile wholesalers. Stick with neutral colors and machine-washable materials. These features improve reviews and increase reorders from eco-friendly households.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Grocery & Produce Bags |
$10–$22 |
25–30% |
18. Nail Clippers and Grooming Kits
Personal care tools like nail clippers, cuticle scissors, and full grooming kits sell well in both gift and daily-use categories. Buyers want stainless steel parts, compact cases, and multi-tool sets under trusted brands.
Products in this category often bring 25% to 35% margins when sourced from health and beauty distributors. Avoid novelty designs. Focus on practical kits that appeal to travelers, households, and beauty shoppers year-round.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Nail Clippers & Grooming Kits |
$12–$28 |
25–35% |
19. Drawer Dividers and Closet Organizers
Home organization tools like drawer dividers and closet bins stay in demand across kitchen, bedroom, and office categories. Shoppers want adjustable designs, non-slip materials, and neutral colors that fit most spaces.
These items often bring 25% to 30% margins when ordered from home goods distributors or storage solution suppliers. Choose stackable, flat-packed options to lower FBA fees and avoid damaged units during prep or transit.
| Item | Price Range | Target Net Margin |
|---|---|---|
|
Drawer & Closet Organizers |
$15–$30 |
25–30% |
Where to Find Reliable Wholesale Suppliers
A trusted supplier matters just as much as the product you choose to sell. If Amazon finds issues with your source, your listing might get blocked or flagged. Work only with suppliers who provide real invoices, brand approvals, and clear contact details.
Below are five proven ways to find reliable Amazon wholesale suppliers, followed by a table comparing domestic and overseas options.
Domestic Distributors
Domestic suppliers are faster, safer, and more Amazon-friendly than overseas factories. They offer brand-authorized goods, clear invoices, and faster restocks. Many also have lower minimum order quantities and simple prep rules.
If you want fewer problems with Amazon’s approval process, U.S.-based distributors are a solid first step for new sellers.
Overseas Manufacturers
Overseas suppliers offer cheaper unit prices but come with longer shipping times and higher upfront risks. Amazon sometimes questions invoices or packaging from international sellers.
Sellers must verify all brand guidelines, check product specs closely, and plan for delays. This option works better once you understand Amazon’s compliance rules.
Supplier Directories
Wholesale directories save time by connecting you with verified suppliers across many categories. Sites like WholesaleCentral and Webretailer list companies that offer brand-authorized products and clear contact info.
You can request catalogs, pricing sheets, or direct calls without cold outreach. It’s a smart option for beginners.
Trade Shows
Trade shows give you face-to-face access to real suppliers and brand reps. Events like ASD Market Week and the Canton Fair let you review samples, negotiate terms, and build trust fast. Many sellers use trade shows to find exclusive deals or niche products before others catch on.
Direct Brand Outreach
Many brands allow direct wholesale accounts if you ask the right way. Visit the brand’s website, find the contact form, and explain your Amazon business.
If accepted, you’ll receive official invoices, catalogs, and pricing that passes Amazon’s approval checks.
Getting Approved and Staying Compliant
Amazon doesn’t approve every product or seller right away. If your documents are wrong or incomplete, they’ll reject the listing or suspend your account. These points help you stay compliant, avoid wasted inventory, and get approved with fewer delays.
- Invoices must come from real wholesale distributors or brand-authorized suppliers. Amazon checks supplier legitimacy. Avoid generic invoices, packing slips, or seller-to-seller purchase receipts.
- Your business name must match the name on the invoice. Mismatched information leads to rejection. Make sure your legal business name appears exactly the same.
- Invoices must be dated within the last 180 days. Older invoices are not accepted. Request fresh copies if your last order is past that deadline.
- Each invoice must show full product details and exact quantities. Generic product names or missing totals can delay approvals. Always verify before uploading to Seller Central.
- Gated categories require extra approval before listing any products. Common gated categories include groceries, topicals, supplements, and medical items. Use Seller Central to apply.
- Approval usually needs three invoices and a valid business license. These documents prove you’re sourcing from a trusted supplier, not a retail store or third party.
- To avoid IP claims, never list a brand you don’t have approval to resell. Unauthorized listings lead to takedowns or suspensions. Always check brand policies and get written consent if needed.
- Seller Central will notify you about account warnings or IP complaints. Respond quickly with documents. Delays or missing information could lead to full suspension without further notice.
Mistakes to Avoid in Wholesale Selling
Mistakes in wholesale selling often happen when excitement moves faster than planning. New sellers sometimes rush into bulk orders, skip numbers, or ignore red flags from suppliers.
These errors cost money, trigger account issues, and hurt long-term trust with customers. That’s why smart sellers slow down, spot the traps early, and treat wholesale like a system, not a guessing game.
Don’t Place Large Orders Too Early
Ordering a large amount feels efficient, but it ties up your capital in untested inventory. If the product doesn’t sell fast, your money stays stuck, and storage fees increase. Always test demand with smaller orders before scaling.
Always Count Amazon Fees Before You Order
Amazon’s fees go beyond what many sellers expect. Referral fees, FBA storage costs, and returns can eat profit fast. Use tools like the FBA calculator to estimate true costs before listing any product. Profit starts with clean math.
Avoid Restricted Brands Without Getting Approval
Some brands require approval before resale. Selling without it can lead to blocked listings or even account suspensions. Always check the gating status inside Seller Central before placing any order. Avoid brands that issue frequent IP complaints.
Work Only With Verified and Trusted Suppliers
Not every supplier is trustworthy. Some fail to deliver on time or send low-quality goods without warning. Others may provide fake invoices, which Amazon rejects. Work only with distributors that offer valid paperwork and proven delivery records.
Follow FBA Rules for Packaging and Returns
FBA has strict rules for packaging. Mistakes lead to delays, returns, or negative customer reviews. Also, sellers who avoid planning a return process often lose trust. Use quality packaging, meet FBA guidelines, and make returns easy and clear.
Frequently Asked Questions (FAQs)
Even with a solid strategy, Amazon wholesale sellers still have questions that don’t fit neatly into guides. Below are answers to common concerns that real sellers ask every day, covering issues your business might face in practice.
An LLC is not required, but having one separates personal liability from business operations. Most wholesale distributors prefer working with registered entities. It also builds trust when applying for Amazon brand approval.
Yes, you can sell wholesale items from Alibaba on Amazon, but it is risky. Many Alibaba suppliers are manufacturers without U.S. brand authorization. Their invoices often fail Amazon’s requirements for brand approval. This problem makes products difficult to ungated. Safer choices are domestic distributors.
You risk losing the Buy Box or getting poor account metrics if orders can’t be filled. Always work with multiple suppliers, monitor inventory closely, and keep safety stock for high-demand products to avoid interruptions.
Amazon usually reviews invoices within 24 to 72 hours. Delays occur if details don’t match your Seller Central account. Make sure invoices show distributor information, purchase date, and product details to avoid rejection or resubmission.
No, Amazon requires official wholesale invoices from authorized distributors. Retail receipts, pro forma invoices, or packing slips are rejected. Without proper invoices, Amazon denies approval for gated categories and may suspend suspicious product listings.
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