You search for your product and see others showing the Amazon Choice badge. That stings a little. Many sellers ask how to get Amazon Choice badge when their listing already offers fast shipping, strong reviews, and competitive pricing. Still, it ends up behind lower-rated products.
That badge isn’t random. Amazon rewards listings that match the right keywords and convert well. Your product must also stay in stock, earn strong reviews, and ship fast with Prime to stay eligible.
You’ll learn how to build trust and improve your product’s visibility across search, mobile, and voice. This guide also shows how to align your listing with what Amazon’s algorithm expects from top-performing products.
What Is the Amazon Choice Badge?
Amazon uses a small badge called the Amazon Choice badge to highlight products that best match a customer’s search. The algorithm picks items that have strong keyword relevance, high ratings, and fast Prime delivery. This badge shows Amazon’s confidence in a product’s value to shoppers.
Beyond the desktop, Alexa voice shoppers rely on the badge too. When you ask Alexa for something, like “coffee mug,” she usually picks an Amazon Choice item to recommend. That simplifies voice shopping and boosts trust in the suggestion.
The Best Seller badge is different. It marks the item that sells most in a category, based on hourly sales. Amazon Choice is about being the best match for a keyword, not the highest sales volume.
You will see the Amazon Choice badge in several places:
- On desktop search result images are near the top-left.
- Below the product title in listings.
- Inside the Amazon mobile app search results.
- In Alexa’s spoken recommendations and voice results.
Why the Amazon Choice Badge Increases Sales?
The Amazon Choice badge does more than highlight products. It helps shoppers feel confident and make faster decisions.
People trust Amazon’s judgment. When they see the badge, they believe the product is reliable and worth clicking. That instant trust matters, especially for new or unknown brands trying to get attention in crowded results.
Click-through rates often rise because the badge stands out near the top of search results. It gives your listing a visual edge. Before buyers even read the title, they notice the badge and take interest.
The badge also appears inside mobile carousels that show scrollable product rows. These spots get tapped early during a search. On smaller screens, the badge feels like a shortcut, which leads to more impulse purchases.
Alexa voice search adds another layer. When someone says, “Alexa, find phone chargers,” Amazon often suggests a product with this badge. That quick answer helps buyers skip long searches and make fast, confident choices.
It doesn’t stop at clicks. The badge can increase your conversion rate too. It tells shoppers the cv product has good reviews, fast shipping, and strong keyword relevance. That combination builds trust without extra effort.
How to Get Amazon Choice Badge (Step-by-Step Process)
You won’t earn the Amazon Choice badge through luck or random chance. It depends on how your product performs. Amazon’s algorithm looks at relevance, delivery speed, pricing, reviews, and keyword strength. When those factors align, your product becomes a strong candidate for the badge.
Below are six clear steps to help you qualify for the badge and increase your chances of winning it consistently.
1. Target the Right Keyword
Start by finding the main keyword buyers use when searching for your product. This isn’t just a guess. Use tools like Helium 10 or Data Dive to discover keywords with strong search volume and buyer intent. Make sure the keyword matches what people actually type when they’re ready to purchase.
Avoid using too many keywords that don’t relate directly to your product. Amazon cares about keyword match relevance, not keyword stuffing. The more accurate the keyword targeting, the more likely your listing will qualify for the badge.
2. Optimize Listings for Relevance
Once you’ve picked the right keyword, place it naturally in your product title, bullet points, and backend search terms. That helps Amazon’s algorithm understand what your product is and when to show it.
Don’t stop at text. Visuals also affect performance. Use high-quality images, infographics, and A+ content to make your listing more useful.
These additions help increase conversions, which makes the listing even more relevant in Amazon’s system. The more relevant your listing appears, the more Amazon trusts it to match future buyer searches.
3. Enable Prime Eligibility (FBA or SFP)
Fast delivery is a major factor in winning the Amazon Choice badge. To meet this requirement, your product should be eligible for Prime shipping. The best way to do that is by using Fulfillment by Amazon (FBA) or Seller-Fulfilled Prime (SFP).
When you use FBA, Amazon handles your storage, packaging, and shipping. That makes your listing qualify for Prime, which improves customer trust. You can learn more about FBA here. Buyers often filter for Prime products. If your item isn’t eligible, you lose a big piece of visibility.
4. Keep Pricing Competitive
Amazon rewards products that offer good value. That doesn’t always mean the lowest price, but it should be within a reasonable range. The listing should appear well-priced compared to similar options.
Use pricing tools like Eva to monitor price changes and stay competitive. If your price is too high, you risk losing the Buy Box. If it’s too low, your profit suffers. The key is finding that balanced spot where value and trust align.
5. Maintain High Ratings and Review Volume
Your conversion rate and trust signal heavily depend on your star rating and review count. Amazon favors products with at least 4 stars and a steady stream of verified reviews.
Ask happy customers to leave feedback after purchase. You can do this using Amazon’s request-a-review feature or through automated follow-up emails within Amazon’s system.
Avoid sudden drops in rating. A sharp decline can signal quality issues, which may disqualify you from badge consideration. Consistency builds the kind of buyer trust Amazon wants to promote.
6. Run Sponsored Ads to Boost Velocity
Sales velocity plays a major role in getting the Amazon Choice badge. One of the fastest ways to boost it is with Sponsored Ads. Set up Amazon PPC campaigns targeting your main badge keyword. This helps you appear in top results and drive early clicks.
More clicks often lead to more sales, and that triggers Amazon’s algorithm to take notice. Once your product starts ranking well and gaining sales, you build momentum. That makes your listing a strong candidate for the badge, especially if it already meets other criteria like Prime eligibility and good reviews.
What Affects Amazon’s Choice Algorithm?
The Amazon Choice badge doesn’t appear by luck. Amazon uses specific signals to decide which products earn it. The badge usually goes to listings that match buyer searches and deliver a trusted shopping experience.
Amazon’s algorithm checks if your product is relevant, ready to ship, fairly priced, and well-rated. It also monitors how your listing performs compared to others in the same category. If everything lines up, your product gets promoted with the badge.
Here’s a breakdown of the main factors Amazon tracks and the ways you can improve each one.
| Factor | Why Amazon Cares | What You Can Control |
|---|---|---|
|
Keyword Match |
Amazon shows products that match buyer search terms exactly |
Use relevant keywords naturally in your title and backend terms |
|
Conversion Rate |
High conversions mean shoppers trust your listing and follow through |
Use better images, stronger content, and clear bullet points |
|
Inventory Level |
Amazon avoids showing products that may go out of stock or delay shipping |
Keep your inventory full and avoid gaps in supply |
|
Order Defect Rate (ODR) |
Low defects mean fewer complaints, returns, or refund requests |
Fix customer issues quickly and track your return reasons |
|
Prime Eligibility |
Prime listings ship faster and get better results with Amazon’s search engine |
Use FBA or qualify for Seller-Fulfilled Prime |
Amazon Choice vs Best Seller Badge (Visual Comparison)
Many sellers confuse the Amazon Choice badge with the Best Seller badge. Both are powerful, but they work differently. One rewards sales performance in a category. The other rewards strong search match and buyer experience. Understanding both helps you focus on what matters most.
Here’s a side-by-side comparison to help you see the difference clearly.
| Aspect | Amazon Choice Badge | Best Seller Badge |
|---|---|---|
|
How It’s Earned |
Based on keyword relevance, Prime eligibility, good reviews, and conversions |
Based on highest sales in a specific Amazon category |
|
Focus |
Focuses on search match and shopping experience |
Focuses on total sales volume over time |
|
Voice Shopping |
Often selected by Alexa as the default choice |
Not commonly featured in Alexa voice results |
|
Trust Signal |
Shows Amazon recommends the product for fast, confident buying |
Shows many people already bought and trusted the item |
|
Can You Have Both? |
Yes, but it depends on keyword performance and sales within your category |
Yes, though many listings only earn one badge based on how they perform |
These two badge types serve different goals. Amazon Choice works more like a shortcut during keyword search or voice shopping. Best Seller depends only on category sales, even if the listing doesn’t match every search.
Some products earn both badges. Others may earn none if they miss key signals like Prime shipping or steady sales. Focus on listing quality, buyer trust, and keyword match to stay eligible for either badge type.
Why Products Lose the Amazon Choice Badge
Just like a badge can appear, it can also disappear without warning. Many sellers don’t realize how fragile it is. One small change in your listing or customer experience can trigger Amazon to remove it without notice.
- Stockouts are a common reason for badge loss. If your product goes out of stock, Amazon pulls it from top results. One seller on Reddit said their badge vanished overnight after running out for two days.
- ASIN merges or splits can also confuse the system. If your ASIN gets merged into another or split from a parent, your badge may reset. A few sellers said they never got it back after an automatic ASIN merge changed their listing structure.
- Rating drops are another trigger. If your product suddenly drops below four stars, it may lose trust signals. That change tells Amazon your product isn’t performing as well as before.
- Price jumps also hurt your badge status. If your listing price spikes too far above the market average, Amazon may remove the badge. One seller reported that raising their price by just 10% caused their badge to disappear within hours.
Frequently Asked Questions (FAQs)
Sellers often run into questions that don’t have clear answers on Amazon’s help pages. Below are some of the most common questions about the badge that people ask while trying to earn or keep it.
No, sellers can’t apply for it. Amazon automatically gives the badge based on performance factors like keyword match, Prime eligibility, ratings, and conversion rate. You only qualify if your product fits those standards consistently.
Yes, it can help. A+ Content improves buyer experience, increases time on page, and often boosts conversion rate. Higher conversions make your listing more relevant in Amazon’s algorithm, which can improve your chances of getting the badge.
Yes, it might. If your new title weakens keyword match or confuses Amazon’s ranking system, the badge can disappear. Always research keyword performance before making major edits to your title or core listing content.
There’s no fixed timeline. Some listings earn it within weeks, others take longer. It depends on keyword targeting, listing quality, sales velocity, and how quickly Amazon’s system sees your product as a top match.
Yes, the badge isn’t always shown everywhere. You may see it on mobile but not on desktop. Amazon also adjusts badge visibility based on location, buying behavior, and search trends from different devices or regions.
No Amazon Choice Badge Yet? Let Brand’s Bro Fix That
You’ve optimized your product, but the badge still won’t stick. That’s not a product problem. It’s a performance problem. Without the right keyword match, listing structure, and sales signals, Amazon won’t reward your listing.
Brand’s Bro helps sellers take control of their badge eligibility. From keyword targeting and listing optimization to A+ content and sponsored ad velocity, we focus on the exact areas Amazon tracks.
We’ve helped brands earn the badge, increase conversion rates, and appear in top search results with measurable impact.
