eCommerce PPC Agency: Improve Your Return on Ad Spend
The ecommerce world is blasting off to new heights! More people than ever are shopping online and new ecommerce businesses are springing up everywhere. An eCommerce PPC Agency can help you strengthen your business and open up doors for growth.
The ecommerce landscape is blooming! Online business is getting bigger day by day. Starting an ecommerce business can be exciting, but with so many businesses around, it’s not always easy to stand out and sustain. An eCommerce PPc Agency can act as a savior. They can help your business bloom and sustain by –
- Standing out from the crowd
- Spreading brand awareness
- Driving massive traffic
- Boosting sales
Partner with an eCommerce PPC Agency to gain a competitive edge in your ecommerce business!
What is Ecommerce PPC Agency?
An ecommerce business relies on PPC campaigns, which need to be set up, well managed and properly optimized. This is where an ecommerce business needs an Ecommerce PPC Agency to set up, manage and properly optimize PPC campaigns.
An Ecommerce PPC Agency provide services such as
- PPC Ad Strategy
- Campaign Management Setup
- Keyword Research
- Performance Tracking
- Landing Page Audit
- Copywriting
- Return On Ad Spend (ROAS) Tracking
- Google Merchant Feed Optimization
- Competitor Analysis
- Content Optimization
- Google Ads
- Ad Extensions Analysis
- Google Shopping Ads
- Google Display Ads
- Google pMax Ads
- Google Display Ads
- Video Ads
- Retargeting with Google Ads
- A/B Test
What does an Ecommerce PPC Agency do?
Agencies prepare a team with skilled professionals to manage PPC campaigns. Their goal is to ensure growth of ecommerce businesses.
You might need to optimize your landing page or to prepare an ad copy. We have expert designers and ad copy experts to serve your needs. You might need compelling copywriting. We have copywriters. We also take the responsibility to budget allocation and always track how the campaigns are performing through metrics such as click-through and conversion rates.
We are a complete-package. We offer every service an ecommerce business could possibly need. In an agency, you will get everything you need for your ecommerce business.
Google Ads:
Imagine reaching billions of people instantly!
Improve your visibility and rank high on search results with our Google Ads service.
We can help you to promote your business, product you sell or service you provide, raise awareness, reach your target audience, and generate qualified traffic to your ecommerce store by running targeted ads.
Google Search Ads:
Don’t miss out on 99,000 potential customers every day! Could these people be looking for exactly what you offer? Google Search is the runway from where you take off with your e-commerce business, reach new heights and experience growth.
We will create a short, text based ad mentioning the name of your business, a headline, a description, and a call to action. We tailor this short text to be compelling and convincing to the users to make them click on the ad.
Google Shopping Ads:
Google Shopping Ads can be the wind in your sails! It is the key to accelerate your growth for your e-commerce business. It is the way to skip the line and get seen first on the SERPs, increasing sales and brand visibility.
First, we open up a merchant account and create a shopping feed for your products. We provide the necessary details of your products such as –
- Product ID
- Product Title
- Link to Product
- Image Link
- Price
Google Merchant Feed Optimization:
Imagine your product on the front page of Google Shopping!
Google Merchant Center is like a billboard. It puts your product directly on Google Shopping showcasing your products to millions of shoppers. Having real time controls lets you experience instant product visibility and an explosion in your e-commerce business.
Google Merchant Center is used to upload and manage your product data to highlight your products on Google and its other platforms. Product data refers to information such as image and pricing of the product.
Google pMax Ads:
With Google pMax Ads you can maximize your reach to your ecommerce website and see growth in sales.
Google Performance Max (pMax) Ads allows advertisers manage all of their ad sets from a single campaign. It is an automated advertising option. We optimize your ad campaign by using right and specific inputs and defined goals you can design a good ad campaign and produce more efficient results and increase conversions.
Google Display Ads:
Imagine your brand seen by millions across the web, attracting new customers, and boosting sales. That’s the power of Google Display Ads.
We start with building a new campaign in your Google Ads account and specifying a goal for your campaign. We specify the goal you want to achieve. For example, if you want to increase brand awareness and reach, we set the goal to ‘Brand Awareness and Reach.’
Video Ads:
Video ads are powerful tools that convert sales! A video ad can convey huge amounts of information in a short time resulting in increasing the chances of a shopper buying’s intent. So pack a punch in seconds with video ads!
We craft powerful Google Video Ads campaigns personalized especially for your business. Here’s how we do it:
Re-targeting with Google Ads:
Re-targeting ads have a click through rate that’s whopping 10 times higher than traditional display ads.They reach the most relevant audiences and reduce cart abandonment. Stop letting valuables slip away!
Re-targeting is a way of online advertising that concentrates on connecting with the people who have already associated with the business of the advertisers or visited the websites of the advertisers but didn’t make a purchase. Re-targeting is also addressed as re-marketing.
A/B Tests:
A/B test functions like a scientific lab which runs experiments to reduce bounce rates, minimize risk, resulting increase in user engagement, and magnetize sales.
A/B testing is a way of experimenting and comparing the performance of two different variations of something. It helps to make a decision on selecting the best performing variation. That is how A/B testing saves time by removing the guesswork.
Landing Page Audit:
A Landing Page Audit uncovers hidden problems and unlock exponential growth. It can result in improvement in user experience, build trust, build credibility, and an increase in conversions by 20% or more.
During a landing page audit, we evaluate the page content relevancy with the ad. We review the design, overall visual appeal and the user experience of the landing page. We assess whether the design aligns with the brand identity or not.
Scale Up Your Business With eCommerce PPC
As an eCommerce PPC Agency, at first, we will conduct a deep and thorough analysis of your data to comprehend the current state of your ecommerce business. We will try to identify all the spots where your ecommerce business is performing well and not performing up to the mark. Then we will create a report based on the findings and share them with you. It will ensure we are on the same page before we start running ads to give a boost to your ecommerce business.
We will also design a route plan for your ecommerce business which we will share with you. You will know from where we are taking off and where we will be landing. This will ensure you are on the journey with us. We will start letting you know the moment when leads are converting into sales.
A team of our eCommerce PPC Agency will be assigned to run and manage your campaign and to keep you informed at every step of the journey.
Why use PPC for ecommerce business?
Every ecommerce business needs advertising to appear in front of the consumers, to make a sale, and ensure growth. Pay Per Click (PPC) is the most common and most effective paid advertising model. Its purposes are to drive more traffic to an ecommerce website and target ready to buy customers resulting in an increase in sales and business growth. PPC can bring a major positive impact on your ecommerce business.
Get more sales online with ecommerce PPC
Your ecommerce business can be small or big. Your main goal is to build a brand and a sustainable business, reaching out to potential customers and generating revenue..
PPC advertising is a powerful tool to maximize your online presence, increase your sales, and generate revenue. It is very important for your ecommerce brand to stay ahead of the competition.
Who should hire an eCommerce PPC Management Service?
PPC advertising campaigns are a very popular advertising method. Ecommerce businesses utilize this advertising method a lot to raise brand awareness, drive more traffic to their ecommerce store and to generate revenue.
Launching a PPC ad campaign requires proper planning, strategic thinking and ongoing management. But it might not be easier for you to focus on your PPC ad campaign while you have your whole ecommerce business to manage. Free yourself up to focus on your business by partnering with an agency. It would help you to focus on other aspects of your business. Since agencies have experts to launch and manage PPC ad campaigns, the outcome of not handling these ad campaigns by yourself is a wise move.
Ecommerce PPC management FAQ
PPC Advertising is an online advertising model which ecommerce business owners use to display ads across the internet. PPC Advertising allows you to display ads in various formats such as text, image, and video. It has a unique payment model. You only pay when your ads are clicked.
Ad network refers to a platform where you launch your ads.Google Ads is the biggest platform in the world right now. Ad networks work as the middlemen, they give access to the advertisers to their network’s audiences to display ads.
PPC Ad spend is your budget for the ad campaign. It’s the total amount you are willing to pay to launch and continue an ads campaign. The term “Ad Spend” is used mostly to refer to that monthly ad budget. You have to create an ad spend that aligns with your business and targeted audience.
You can advertise your business all over the internet with PPC ads! Search results, Third party websites, and Social media are the platforms mostly used to launch PPC ad campaigns.Google, Youtube, Bing, Facebook, Instagram, Twitter, and LinkedIn are the platforms constantly used by billions of people. Launching a PPC ad campaign on these platforms can be a very effective strategy.
Ads can actually be helpful! More than 60% of customers easily find what they’re looking for one the internet because of PPC ads campaigns.Almost half of the customers looking for their preferred product actually click on the ad in the results. PPC ad campaigns are able to increase brand awareness by almost 80%.
PPC ad campaign cost depends on campaign strategy and industry. On average, small and midsize companies spend around $15,000 – $20,000 per month. This is a ballpark figure. It can be lower or higher.
The PPC ad cost depends on a number of factors.
Bid: Bid is how much you want to pay when someone clicks on your ad.
Keywords: If you select a competitive keyword which has a higher CPC (cost-per-click), your ads will be higher.
Quality Score: Quality Score is rating of the quality and relevance of the both keywords and your PPC ads. Good quality scores lower your CPC resulting in lower ad cost.
PPC advertising campaigns allow you to target a specific audience to show your ads to which is more useful than traditional advertising models.Plus, it lets you have the control over your budget , adjusting it as you need.You will have access to the campaign real time data which will help you to make critical decisions.
The business world has gone digital! From educational platforms to restaurants, everything is on the internet. Anyone can take the PPC advertising service to enhance their businesses.
PPC stands for Pay-per-click. It’s an advertising model on a digital platform where you only pay when someone clicks on your ad.
PPC experts recommend weekly campaign check ins. If a campaign is new, it would be better to monitor it regularly. Frequently monitoring allows for adjustments that optimize performance.
