Many Amazon sellers feel stuck when they don’t know how to create A+ content on Amazon correctly. Their listings look plain, miss key details, and fail to catch attention in a busy product search.
A+ Content helps fix that. It lets Amazon sellers upgrade listings using rich images, comparison charts, and branded layouts. You can quickly build trust, highlight features, and give shoppers a reason to choose your product first.
In this guide to A+, you’ll learn to create A+ content that boosts trust and improves listings fast. We’ll break down every step, show what works best, and share real tips top Amazon sellers use to grow.
What Is Amazon A+ Content and Why It Matters for Sellers
Amazon A+ Content is a feature that lets sellers upgrade their product pages with images and better layouts. Instead of just using plain text, sellers can create a product description that looks more polished and professional.
A+ Content helps Amazon listings stand out by showing details more clearly and making pages easier to understand. It’s built to help shoppers trust your product faster and feel confident about their buying decision.
Here’s why A+ Content makes a real difference:
- Better branding shows your product clearly and helps customers recognize your brand faster.
- Higher conversions come from organized layouts that answer questions and remove buying confusion.
- Improved mobile layout makes it easier for buyers to scroll, read, and shop using their phones.
Note: Sellers who add A+ Content often see stronger sales performance, with a sales boost of 8 to 20 percent.
Who Can Use Amazon A+ Content?
Not every seller knows if they can use Amazon A+ Content, and that creates confusion right from the start. Different seller types have different rules, and some accounts need extra steps to qualify.
- Seller Central Users: Amazon sellers using Seller Central can access A+ Content, but only if they join Brand Registry first. If you sell on Amazon and own a registered brand, A+ Content may be available in your account.
- Vendor Central Brands: Vendors working directly with Amazon through Vendor Central can use A+ Content without registering separately. Their access is automatic because they are already verified suppliers.
- KDP Authors: KDP authors can also use A+ for books, but only if they own the publishing rights. This feature helps authors make their book pages more visual and informative.
- Brand Registry Requirement: Most access to A+ Content begins with Brand Registry. It’s Amazon’s way to confirm your brand ownership.
- Category or Region Limits: Some categories and regions may not support A+ Content yet. Always check eligibility in your seller dashboard.
Types of A+ Content: Standard vs Premium
Amazon gives sellers two options for A+ Content: Standard and Premium. Each comes with its own design tools. Here’s how they compare:
| Feature | Standard A+ Content | Premium A+ Content |
|---|---|---|
|
Included
|
Text, image, comparison charts |
Everything in Basic plus video, carousel, hotspot |
|
Brand Story Module |
Included
|
Included with advanced layout support |
|
Video Integration |
Not supported |
Supported with autoplay and audio options |
|
Carousel Module |
Not available
|
Yes, includes scrollable product sections |
|
Access |
Available to most Brand Registry |
Only for Vendor Central and select brand owners
|
|
Cost |
Free for registered sellers |
May include additional fees |
How to Create A+ Content on Amazon (Step-by-Step)
You’ve built a strong product, but your listing looks flat and untrustworthy. There are no visuals to guide the shopper. No story that builds trust or compares features. That makes buyers leave too soon and shop elsewhere.
Amazon A+ Content fixes this. It helps sellers turn plain listings into professional, high-converting product pages. Follow these steps to get started.
Step 1: Log in to Your Amazon Seller Central Account
Open your Seller Central dashboard and log in with your active Amazon seller account. Make sure this account is Brand Registered. A+ Content is only available to sellers who are part of the Brand Registry program. If you’re not registered yet, you must complete that process first.
Step 2: Go to A+ Content Manager
Once logged in, go to the top menu bar and click the “Advertising” tab. From the dropdown, select “A+ Content Manager.” This is your main workspace. It allows you to view saved projects, create new ones, and manage past submissions. You can also search by content name or ASIN.
Step 3: Click “Start Creating A+ Content”
Click the button labeled “Start creating A+ Content.” You’ll be asked to name your project. Choose a name that helps you recognize the product or campaign later. Then select the content type. For most sellers, the best option is “Enhanced Product Description.”
Step 4: Choose and Add Modules
You’ll now enter the layout builder. Amazon gives several modules like image blocks, text boxes, comparison tables, and Brand Story. Choose the layout that fits your product’s strengths. If your product has many variants or specs, use charts or side-by-side comparisons. You can drag and drop to rearrange as needed.
Step 5: Apply ASINs to Your A+ Content
After building your layout, scroll down to the ASIN section. This step connects your A+ content to a specific product page. You can apply it to multiple ASINs if they belong to the same product group. Double-check the ASIN to avoid linking errors.
Step 6: Review and Submit Your Content for Approval
Click “Preview” to see exactly how your content will look live on the Amazon listing. Fix anything that feels off. Once you’re happy with the design, click “Submit for Approval.” Amazon usually reviews and approves A+ pages within 7 to 10 business days. You’ll get a notice once it’s live.
Module Options and Layout Examples
Amazon A+ Content offers several modules you can mix and match based on what your product needs most.
Here are the available modules you can choose when building your A+ Content layout:
- Image Module: Show off product photos, packaging, or lifestyle shots in clean blocks.
- Text Block: Share features, benefits, or usage info with short, readable descriptions.
- Comparison Chart: Let buyers compare product features side by side in one visual area.
- Brand Story Module: Highlight your mission, values, and journey using custom visuals.
- Carousel Module: Add scrollable image sections that showcase multiple views or product angles.
- Q&A Module: Answer common customer questions before they even ask.
Now let’s look at some layout combinations that work well for different types of products:
- Tech Products: Image module + comparison chart + Q&A. Use this to highlight specs and address technical questions.
- Clothing and Apparel: Carousel + image module + hotspot. Helps shoppers explore style, fit, and fabric details up close.
- Books (KDP): Brand story module + text block + image module. Builds trust and connects readers with the author.
SEO and Amazon Compliance Guidelines
Amazon allows certain parts of A+ Content to boost your search visibility, but not everything counts. Only specific areas are indexable, and strict rules apply to what you can or can’t include.
Indexable Content in A+ Sections:
Here are the parts of A+ Content that Amazon may scan to help improve your search visibility:
- Written text inside standard modules can help with Amazon search if used naturally and clearly.
- Alt-text on images is indexable. It’s a good place to insert keywords related to your product.
- Headings and subheadings may also support visibility, depending on the module structure.
Non-Indexable or Restricted Content:
Amazon has strict rules on what not to include. Breaking these rules can cause rejection or policy issues:
- Avoid listing product pricing or special offers. Amazon sees that as a policy violation.
- Do not add clickable links or website URLs. These cause content rejection during review.
- Stay away from claims like “best,” “#1,” or guarantees. These break Amazon’s compliance rules.
Design and Content Guidelines to Follow:
Amazon also has layout rules. These specs help your A+ Content pass approval and look its best:
- Images must be high quality and at least 970 x 300 pixels for most modules.
- Text should be short, useful, and under 100 characters per section to avoid layout issues.
Useful Tools to Create Amazon A+ Content
The right tools can make it easier to build A+ content that looks better and works more effectively. These tools can save time, improve your layout, and help your product stand out in a crowded market.
Here are some of the most popular A+ design and content tools:
- Sivi
- Canva
- Helium 10
Each of these works best for different users. Sivi is great for sellers who want fast content with AI help. Canva is perfect for visual creators who want full control over branded image design.
Helium 10 works well for keyword-focused sellers who want to improve Amazon search visibility. If you want something simpler, Amazon’s built-in module builder is good for beginners who want a guided experience without using outside tools.
A/B Testing Your A+ Content
Amazon Experiments is a tool that lets you test different A+ content versions on the same product page. You can show two layouts to buyers and see which one performs better over time. It helps sellers improve their listings using real customer behavior instead of guessing.
To start, go to the Manage Experiments tab in your Seller Central dashboard. Choose a product with active A+ content, then select two versions to compare. Amazon will split traffic between both versions and begin tracking the results automatically.
The key metrics to follow are CTR and conversion rate. CTR tells you how many shoppers clicked through your listing. Conversion rate shows how many people actually bought the product. These two numbers will help you measure A+ performance and optimize content layout for better results.
Real Examples of A+ Content Done Right
Some brands use A+ Content so well, their product pages feel like full brand experiences, not just listings.
Example 1: Bose Headphones
This page uses image modules, feature comparisons, and short text blocks with clean, professional branding. The layout matches their modern style and shows exactly what the product can do.
Example 2: Burt’s Bees Skincare
The brand story module is used with warm visuals, soft color palettes, and short, friendly product descriptions. Every section fits the brand voice and helps buyers trust the ingredients.
Example 3: Lego Toy Sets
Lego uses comparison charts and lifestyle images to explain different product options and age groups. It helps parents pick the right set easily.
Common Mistakes and How to Fix Them
Many sellers use A+ Content but miss out because of poor formatting or ignored Amazon guidelines. One common mistake is using low-resolution images that make the product look blurry or unprofessional.
Some pages also overload the text sections with too much detail, which overwhelms shoppers and leads to drop-offs. Others include pricing or promotional claims that violate Amazon’s policy and lead to rejected content.
How to Fix Them
Use high-quality images with the right size and clarity for every module. This makes your product stand out better. Keep the text short and clear so shoppers can scan it quickly. Avoid using sales claims, guarantees, or pricing in any content section.
These can trigger compliance flags and cause your content to be rejected. Fixing these small things will help your A+ layout pass approval and work better with customers.
A+ Content for KDP Authors
KDP authors can also use A+ Content to improve book listings and stand out on Amazon’s marketplace. It helps show the author’s voice, share key messages, and give readers a better look inside the book.
Here are the A+ modules available to KDP authors:
- Author profile
- Quote overlays
- Image and text combinations
- Book cover display
- Comparison charts
These modules help showcase what makes the book unique. Authors can include a short message, show their face, or highlight a review. Just make sure the images are high resolution and avoid adding pricing or promotional words. That helps the content meet Amazon’s rules and stay live without any rejection notice
Frequently Asked Questions (FAQs)
Even after setting up A+ Content correctly, many sellers still have questions about limits, features, or policy rules. These common questions can help you avoid small mistakes and get better results from your content.
You can use up to five modules per layout. Choose the ones that best explain your product, such as images, comparison charts, or text blocks, to keep the layout simple and useful for shoppers.
Only Premium A+ Content supports video. If you’re using Basic A+, video is not allowed. Premium is usually available to Vendor Central users or select brand owners invited by Amazon.
Amazon recommends images be at least 970 × 600 pixels, under 2 MB in size. Use JPEG, PNG, or static GIF formats to ensure fast loading and smooth display across desktop and mobile devices.
A+ Content does not directly impact your Amazon ranking. However, it can increase conversions and click-through rates, which may improve your product’s overall performance and visibility over time in search results.
Amazon sends a rejection message explaining what went wrong. Fix the flagged issue, like non-compliant claims or image problems, then resubmit your content. Once fixed, it usually gets approved within a few business days.
Want Better A+ Content? Brand’s Bro Can Help
Many sellers miss out because their A+ content looks rushed, confusing, or just doesn’t build enough trust. Poor visuals, weak copy, or messy layouts cause shoppers to leave before buying.
Brand’s Bro helps Amazon sellers turn underperforming product pages into polished, high-converting listings. We design layouts that make your features pop, write clear copy that sells, and build visuals that actually fit your brand. From module setup to keyword-rich content, we handle it for you.
Want your listings to feel like a real brand story?
