Upsell, Cross-Sell, and Bundle CRO Increased Outdoor Sports Gear Order Value by 30%

The brand sells tents, packs and camping gear to a loyal customer base. Traffic was steady and conversion was fine. The problem sat somewhere else entirely.

Almost every order contained one item. Someone bought a tent and left. The store never suggested the sleeping bag, the mat or the lantern that goes with it. Every sale walked out the door with money still on the table. The owner had installed an upsell app two years earlier and it fired a pop-up nobody read.

We removed the pop-up and rebuilt the offer in three places. Bundles now appear on the product page, grouped the way people actually camp rather than by product category.

Related gear shows inside the cart drawer, at the moment a shopper is already thinking about what else they need. One relevant add-on appears before checkout, chosen by what is in the basket. Average order value rose 30% from the same number of customers.