Mobile CRO Rebuild Increased Skincare Sales by 35%
The results
Sales up 35% in 90 days
Mobile bounce down 34% on the product page
Zero extra ad spend across the whole period
Introduction
Solution Used:
Mobile product page rebuild, above-the-fold restructure, review placement, sticky add-to-cart.
The brand sells a small range of skincare products and spends steadily on paid social. Traffic was healthy and rising. Sales were not. The owner assumed the problem was pricing or product-market fit.
Session recordings said otherwise. Around eight in ten visitors arrived on a phone. On a phone the product page opened with one large image and nothing else. Price sat below the fold. Reviews sat near the footer. The add-to-cart button took three scrolls to reach. Most shoppers left before they ever saw a price.
We rebuilt the mobile product page around the first three seconds. Price, star rating, key ingredients and the buy button now sit in the opening view. Reviews moved directly under the button, where shoppers look for reassurance before committing. A sticky add-to-cart bar follows the scroll, so the buying action is never more than a thumb away. Sales rose 35% on the same traffic and the same budget.
The Before And After Transformation
Before
After
Price Hidden Below the Fold
Shoppers scrolled past a large image and never reached a price.
Price in the Opening View
Price and rating visible the moment the page loads.
Reviews Buried at the Footer
Social proof sat where almost nobody scrolled.
Reviews Under the Buy Button
Proof placed exactly where hesitation happens.
Buy Button Three Scrolls Down
The main action was hard to find on a phone.
Sticky Add-to-Cart
The buy button follows the shopper down the page.
No Ingredient Clarity
Key ingredients were hidden behind a tab nobody opened.
Ingredients Above the Fold
The reason to buy appears before the scroll.
Desktop-First Layout
The page was designed on a laptop for a mobile audience.
Mobile-First Rebuild
Every block ordered for a thumb, not a mouse.
Rafsan Jany
Head of sales
GET STARTED NOW
What are you waiting for?
These kinds of uplifts are one free discovery call away
GET STARTED NOW
What are you waiting for?
These kinds of uplifts are one free discovery call away.
Rafsan, our head of sales, is eager to take your free discovery call and, ready to help you explore how our tailored solutions can drive substantial results for your business.
