The 60-Day Growth: How a Pet Supply Brand Went from $25k/mo to $62k/mo
The results
Revenue from PPC grew from $25k/mo → $62k/mo in 60 days
CPA decreased 18%
Higher-intent traffic drove more repeat orders
Introduction
Solution Used:
Google Ads PPC Management (Search), Tracking Cleanup, Search Term Cleanup, Campaign Restructure, Weekly Optimization.
This pet supply brand wasn’t short on traffic, it was paying for the wrong kind of traffic. Spend kept going to low-intent searches and “cheap clicks” that didn’t turn into orders. The account looked busy, but revenue didn’t follow the spend.
The fix was tightening intent. Search terms were cleaned up, targeting was sharpened, and budget was moved toward best sellers and high-intent queries. That’s what drove the jump from $25k/mo to $62k/mo in 60 days, while CPA dropped 18%.
The Before And After Transformation
Before
After
Random Click Spend
Too much budget went to low-intent searches.
High-Intent Focus
Spend shifted to buyer-ready searches.
CPA Was Creeping Up
Avg CPA: $38
CPA Dropped
Avg CPA: $31 (-18%)
Revenue Was Stuck
PPC revenue around $25k/mo
Revenue Lift
PPC revenue reached $62k/mo in 60 days
Search Terms Were Messy
Wasted spend on irrelevant queries: 20–30%
Search Terms Cleaned
Wasted spend reduced to 10–14%
Best Sellers Underfunded
Budget spread across too many products.
Best Sellers Prioritized
More budget behind proven products.
Rafsan Jany
Head of sales
GET STARTED NOW
What are you waiting for?
These kinds of uplifts are one free discovery call away
GET STARTED NOW
What are you waiting for?
These kinds of uplifts are one free discovery call away.
Rafsan, our head of sales, is eager to take your free discovery call and, ready to help you explore how our tailored solutions can drive substantial results for your business.
