How We Increased Magento Organic Traffic by 37% and Sales by 59% for a Furniture & Home Décor Store
The results
Organic traffic up 37% in 6 months
Organic sales increased by 59%
No increase in paid advertising spend
Introduction
Solution Used:
Magento technical SEO, category-page optimisation, site architecture improvements, internal linking, content optimisation, and conversion-focused product-page updates.
The store had a strong product range and steady brand demand, but organic growth had stalled. Rankings were inconsistent, important category pages were underperforming, and technical issues were making it harder for search engines to crawl and understand the website.
Our audit uncovered duplicate URLs, weak category content, incorrect canonical tags, slow page performance, and poor internal linking. Several high-value pages were competing for the same keywords, while some products were buried too deep in the site structure.
We rebuilt the SEO foundation by fixing indexation issues, improving category-page targeting, strengthening internal links, and optimising product content. We also improved page speed, added structured data, and simplified the mobile buying journey. Within six months, organic traffic increased by 37% and sales from organic visitors rose by 59%.
The Before And After Transformation
Before
After
Important Pages Were Not Indexed
Technical issues prevented Google from properly crawling and ranking key Magento category and product pages.
Clean Crawl and Indexation
We fixed crawl errors, XML sitemaps, robots directives, and indexation issues so valuable pages could rank.
Category Pages Had Weak Content
High-value categories lacked clear keyword targeting, useful copy, and optimised metadata.
SEO-Focused Category Pages
We improved titles, descriptions, headings, content, and keyword targeting around buyer search intent.
Duplicate URLs and Canonical Errors
Magento filters and URL parameters created competing versions of the same pages.
Clear Canonical Structure
Duplicate URLs were consolidated, canonical tags were corrected, and keyword cannibalisation was reduced.
Products Were Buried in the Site
Poor navigation and weak internal linking made important products difficult for users and search engines to find.
Stronger Site Architecture
We simplified navigation and added strategic internal links to strengthen priority categories and products.
Traffic Was Not Converting
Slow pages and unclear product information caused shoppers to leave without purchasing.
Conversion-Focused Product Pages
We improved speed, mobile usability, structured data, product content, and calls to action, helping sales rise by 59%.
Rafsan Jany
Head of sales
GET STARTED NOW
What are you waiting for?
These kinds of uplifts are one free discovery call away
GET STARTED NOW
What are you waiting for?
These kinds of uplifts are one free discovery call away.
Rafsan, our head of sales, is eager to take your free discovery call and, ready to help you explore how our tailored solutions can drive substantial results for your business.
