How Meta Ads Scaled a Skincare Brand to $120K/Month With a 6.4X ROAS
The results
$120K/Month in Revenue within 45 days
6.4X Return on Ad Spend
35% Higher Conversion Rates
Introduction
"Solution Used:
Meta Ads Campaign Audit, Creative Optimization, Audience Expansion, and Conversion-Focused Funnel Strategy.
A skincare brand wanted to scale their online sales, but their Meta Ads were not generating consistent or profitable results. They were spending money every day, yet the return wasn’t strong enough to support growth. We examined every part of their ad account to understand what was working, what was wasting budget, and which issues were stopping potential customers from buying.
We refined their audiences so their ads appeared in front of people actively interested in skincare and beauty products. We also improved the ad creative to make it more engaging and easier for shoppers to understand the benefits of the products. Clear tracking was implemented to show exactly which ads were producing revenue.
From there, we monitored the campaigns daily and optimized them for better performance. This included pausing ads that weren’t converting, increasing budget on top performers, and testing new messaging angles that resonated with skincare shoppers. These steps helped the skincare brand attract more customers, increase their sales, and scale to $120K per month with a 6.4 ROAS.
The Before and After Transformation
Before
After
High Ad Spend With Low Return
The brand was spending heavily but not generating profitable results.
Strong ROAS Performance
Generated a 6.4X return for every dollar spent on Meta Ads.
Unpredictable Monthly Revenue
Sales fluctuated and offered no reliable growth.
Consistent Monthly Revenue
Scaled to $120K/month with stable performance.
Limited Audience Reach
Ads weren’t connecting with enough high-intent skincare shoppers.
Expanded Targeting
Reached more qualified skincare buyers ready to purchase.
No Strategic Optimization
Campaigns were rarely updated, leading to missed opportunities.
Ongoing Campaign Optimization
Daily monitoring and adjustments kept results strong.
Scaling Challenges
Increasing ad spend caused rising costs and lower margins.
Controlled, Profitable Scaling
Increased ad spend while maintaining healthy product margins.
Short-Term Improvements Only
There was no long-term strategy to support sustained growth.
Long-Term Sustainable Growth
Performance improved steadily and continued for months.
Rafsan Jany
Head of sales
GET STARTED NOW
What are you waiting for?
These kinds of uplifts are one free discovery call away
GET STARTED NOW
What are you waiting for?
These kinds of uplifts are one free discovery call away.
Rafsan, our head of sales, is eager to take your free discovery call and, ready to help you explore how our tailored solutions can drive substantial results for your business.
Rated 5/5 by hundreds of conversion happy customers.
Rafsan Jany
Head of sales
GET STARTED NOW
What are you waiting for?
These kinds of uplifts are one free discovery call away
