The 90-Day Growth: How a Skin Care Brand Increased PPC Revenue by 86%

This skincare brand offers everyday essentials with strong repeat demand. While the products performed well, the paid ads were inconsistent. Spend was increasing, but orders fluctuated and efficiency dropped whenever the account was scaled.

We started by fixing the foundation. Tracking was corrected so revenue and purchases were recorded accurately. Then the campaign structure was rebuilt around top-selling products and clear buyer intent, with tighter targeting to reduce low-quality clicks.

From there, we focused on steady, weekly optimization. We scaled only what was already working and removed what was not. This approach brought consistency and allowed the account to grow without losing efficiency.